I went to Irvine Spectrum for this
final blog. The overall feeling of the mall is happy, bright, colorful, and festive. Most of the trees are wrapped by yellow LED
strings. The lighting design feels great when I first walk in, but after a
while, my eyes get tired because the the lights in the mall are very similar.
American Apparel has good lighting
design. The neon lights at the front door
is fun and it pops up. It contrasts with the white wall inside the
store. The lighting inside the store is bright. The place feels vibrant, and it attracts customers to go in.
I find the lighting at Urban Outfitters is not a very efficient
design. The lights are white and industrial. The lights did not guide my eyes where
to look at. The lights are spread evenly in the store, so there is no any focus
on anything. I just see many clothes in the store, but it does not attract me
to continue walking in and the clothes do not look interesting under this dull
lighting. I assume the LED strings are installed for the holiday theme, but the
white lamp and the yellow LED strings do not fit well with each other, and it
does not change the dull look very much.
This comment has been removed by the author.
ReplyDeleteUrban Outfitters hurt my eyes too and their sign doesn't have any light on it. Maybe that was intentional but I didn't find it efficient. :)
ReplyDeleteGreat commentary on the overall atmosphere of the Spectrum. Definitely a posh shopping environment that is trying to stay energized with design. Great note on both stores chosen! It's interesting to see that others commented on not liking Urban Outfitters either...
ReplyDelete