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| Irvine Spectrum Center (7pm, 12/5/2015) - Long Exposure |
Irvine Spectrum Center is a pedestrian mall that provides shopping, dining, and entertainment. Its overall atmosphere is relaxing and Christmasy in December. When I was walking on its street and exploring different stores last night, I felt its lights were great to provide visibility for the customers: they were neither too bright nor too dark. This mall also had many yellow and red lights to increase the Christmasy atmosphere. However, these lights didn't make me want to buy more things in this mall, because different stores had their own lighting styles and they didn't match the overall lighting. And the contrast among them were so obvious that took away my willings to purchase something.
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| Lucky Brand |
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| Lids Locker Room |
This store really captured my eyes when I walked by. Lucky Brand's lighting was soft and Christmasy. The clothes inside this store was organized. This store was decorated with green belts and yellow light bulbs. The small light bulbs were like stars that created a romantic environment. The imperfect indigo light under the blue brand light was very interesting and it seemed to lead me into this store. So I thought this store's lighting was very successful.
Lids Locker Room's lighting was not very successful because it just had some boring bright white downlights to light the store. This store sold sports outfits and it should be energetic. However, I just felt sleepy to look at its clothes. Its clothes were not organized by their colors and they just randomly hung in different places. When I walked by this store, I wouldn't pay attention to it.
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| Cheesecake Factory |
Cheesecake Factory had a great lighting. It had colorful lights on the ceiling and warm lights on the wall. The intensity of these lights was not strong that it created shadows on almost every guests' faces. This helped the guests stay low and focus on their food or private conversation. If I went to this store, I would eat more. However, it was funny that two people pointed at me when I took this picture.
Great images! I love the comments on the overall atmosphere of the Spectrum. I like the look of Lucky too, it seems very fitting to the brand, as well as the holiday. I'm not a huge fan of the warehouse feel, but sometimes it's a cheaper alternative to achieve that functionality and design feel. Nice!
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