Sunday, December 6, 2015

Sean Deuel Week 10 (Spectrum)

For my site specific blog I went to Irvine Spectrum. I found the various locations of use for lighting to be very interesting. In many cases there was a high use of color in the lighting. The ice skating rink and ferris wheel were filled with various colors emphasizing the feeling of fun and festivities. At the same time, there are other sections of the mall that use a much simpler lighting of an uncolored light to emphasize the "classy" look of the sculptured architecture. I found this mixing of style to be very enjoyable as it opens up the area to have something for everyone. There is bright and showy for those who want that or a calmer glow for others, and a spectrum of others in the middle.

 The first store I want to look at it is Jeannie and Mini Baby Boutique. I did not feel comfortable taking pictures of the inside of this store, but I tried to capture the lighting in this photo. The store is relatively dimly lit by amber incandescent lights in shades. I imagine that the designers of the store were aiming to achieve a soft comforting light to match the feeling that you want a baby to feel. While I feel that they achieved this feeling, the lighting does not work for me because it does not see the product. Many of the items in the store are bright colors (solid reds, blues, and other colors), but the lighting fails to capture this, instead muddying all of the colors together.







The other store I want to discuss is the Sunglass Hut. This store is filled with bright white light, reflecting off of white walls and a white ceiling. I feel the design for this store was less based on a feeling they want to present and more on functionality. The product of sunglasses is all about filtering out light, so how can the customers know the product works without light to filter. I can not claim whether or not the lighting benefits their sales, but if the sunglasses work then I imagine it would as the contrast becomes visible.

1 comment:

  1. Definitely the most ritzy shopping area I've seen yet! Every inch of the place is designed, in every way down to the twinkly lights for the holiday. Love the note of the rich fun color that amps up the classic/fancy architecture. Great note on both stores too...one would hope that a sunglasses store allowed you to fully see their products. Nice!

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